Appear in the media with credibility
and strategy

Build authority with experts in communication.

Being featured in major media outlets is one of the most powerful ways to generate value and recognition for your brand. And the best way to conquer this space is with a Press Office that knows how to turn strategic actions into relevant stories.

Magic Beans connects your brand with journalists, influencers, and media channels, cultivating a strong, authentic, and admired image.

Why invest in Press Office?

Because appearing spontaneously in the media isn't luck — it's strategy.

While paid advertising promotes, press office positions. With reduced investment and a more solid institutional return, media work strengthens your brand, builds reputation, and opens doors to new opportunities.

What does our Press Office do?

• Builds and maintains relationships with the press.
• Identifies and proposes newsworthy topics.
• Interviews sources and news representatives.
• Creates, produces, and distributes teasers and press releases, with strategic follow-ups.
• Writes texts with journalistic language.
• Schedules and organizes individual or group interviews.
• Prepares sources with media training.
• Develops and updates a qualified media list.
• Produces clipping with results analysis.
• Manages image crises.

How does your brand become news?

There are two ways: spontaneous notoriety (when the brand naturally goes viral) or planned publicity — done by those who know the media's backstage and exactly how, where, and when to position your brand to make an impact.

With the right planning, your story can gain space on portals, newspapers, magazines, radios, TVs, and digital channels — all in a strategic, coordinated way, with control over the exposure time.

Positioning that generates identification

The press office is also essential in building your brand's image.

Based on understanding your target audience, we define the tone of voice, personality, and the most appropriate type of communication: more welcoming? More daring? More institutional? All of this is part of our plan.

More than just appearing: it's about being remembered

Well-executed exposure generates recognition.
Recognition strengthens reputation.
And reputation... opens doors to conquering the market with authority.

Let's talk? Bring your brand into the spotlight with experts who know how to cultivate good media relationships.